Cummins Westport designs, engineers and markets natural gas engines for the commercial vehicle industry. They were seeking to rebrand the company and distinguish themselves from other competitors as well as straighten out any brand inconsistency problems. My main role in this project was to collaborate with other designers to establish the visual guidelines and roll out of a suite of visual applications that were modern, dynamic, balanced and unified.
AGENCY: Latitude Agency
MY ROLE: Design & Production