Shawn Choi

Design Approach

At the core of my approach is empathy. The chance to transform difficult experiences into simple, meaningful ones motivates me to push boundaries and continuously refine ideas. While attention to detail provides a strong foundation, I believe clarity, curiosity, and collaboration are the pillars that truly drive successful design.

Design in Practice

I'm a Senior Product Designer at Microsoft, where I lead the design vision for People Companion as part of Microsoft 365 Companion apps for Windows. In this role, I integrate AI into user experiences across Microsoft Copilot and other M365 core services. I crafted the UX strategy for the Copilot plugin framework, enabling users to connect Microsoft Graph data with tools like Jira and Salesforce without breaking their flow. I also shaped Cortana's voice-first experience to make hands-free productivity smarter and more human.

Over the past 15 years, I've built a deep passion for human-centered design through experiences with organizations ranging from non-profits to global tech companies. After graduating from Emily Carr University of Art + Design, I've consistently delivered engaging, high-impact products that sharpened my ability to empathize with users, collaborate across disciplines, and approach complex challenges through systematic thinking.

Education & Mentorship

My passion for design extends into education. I've supported emerging creatives by organizing national design competitions, guiding students to find their voices, and contributing to the future of design education. Today, I serve as an Advisory Board Member at Vancouver Film School, where I help shape program development and industry alignment. At Emily Carr University of Art + Design, I contribute as a Senator, influencing curriculum, policy, and strategy. I also act as a Subject Matter Expert for the Government of British Columbia, evaluating UX/UI programs at post-secondary institutions to ensure quality, relevance, and innovation.

Through these roles, I bring industry perspective and practical experience to help bridge the gap between academic learning and professional practice. I recently joined ADPList to mentor designers worldwide, expanding my support for the next generation of creative professionals.

Looking Forward

I remain committed to advancing meaningful design and empowering education. Whether I'm building impactful products or mentoring the next generation of designers, I strive to foster innovation, inclusivity, and growth in everything I do.

I'm always open to connecting with fellow design leaders and educators. Feel free to reach out on LinkedIn to exchange ideas and explore collaboration opportunities.